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Learn How to "Save a Stud" from Costly Termite Destruction

New campaign aimed at helping homeowners battle wood-eating invaders

RESEARCH TRIANGLE PARK, NC, March 18, 2009 – Termites are America's hidden home wreckers, destroying more than $5 billion in property every year. But the reality is that you can avoid being eaten out of house and home – if you understand how to "Save a Stud."

Save a Stud is a new public awareness campaign aimed at educating homeowners about the devastating effects of these hungry invaders, which can silently consume everything from wood beams to antique furniture. The campaign will also focus on how people can protect their property, using the most powerful weapon on the market – Termidor®termiticide/insecticide.

"Every year on average termites cause more property damage in this country than hurricanes, tornadoes and hail storms combined," explained Dr. Bob Davis, a leading entomologist and scientist at BASF, which is sponsoring the Save A Stud campaign. "But termites do their destruction almost invisibly."

The Save A Stud campaign will shine the public spotlight on the magnitude of this pest plague though a series of educational and entertaining events around the country, as well as through a new interactive Web site, Saveastud.com. Consumers also may compete in a national Save A Stud contest to identify infested homes most in need of protection against termites. Go to Saveastud.com for a listing of events happening throughout the year.

“We are reaching out directly to consumers because the more they understand about these pests, the better they will be able to battle them,” Davis said. “Pest professionals have successfully protected more than 3.5 million homes in the United States with Termidor since it was introduced in 2000. This proven record of effectiveness is the reason Termidor has become America’s No.1 defense against termites.”

The unique chemistry in Termidor also makes it highly effective in controlling nuisance ants, along with a broad range of other general pests, like spiders, cockroaches, paper wasps, earwigs and millipedes.

Unlike termite treatments of the past, insects can’t see, smell, taste or avoid Termidor. After Termidor is applied to the soil surrounding a structure, the termites crawl through it and take it back to the nest, sharing the deadly effects with their companions in the colony. In the world of pest management, this is called the “Transfer Effect™.”

“Termidor provides termites ample time to spread it throughout their population,” Davis explained. “It can provide 100 percent control in three months or less.”

“Keep in mind, too, that since 1995, the active ingredient in Termidor has been used around the world for flea and tick control on household pets and to protect agricultural crops,” Davis said. “And Termidor has virtually no odor, which means you and your family won't notice a thing.”



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Termidor® termiticide/insecticide is America’s #1 termite defense product. A professionally applied Termidor termite treatment is the best way to eliminate a termite infestation and prevent future termite infestations from damaging your home. For unparalleled termite control and to protect your home, rest assured with Termidor.